Healthy Mind Solutions, a new mental health clinic in Shepparton, required a distinctive brand identity that would reflect its innovative approach to mental healthcare. The goal was to create a professional and modern identity that communicated the clinic's use of advanced treatment technologies, including VR SPA, Repetitive Transcranial Magnetic Stimulation (rTMS), and Transcranial Direct Current Stimulation (tDCS) therapy for conditions such as depression.

The new brand identity featured a simplified brain illustration with highlighted spots, symbolising the clinic’s cutting-edge therapies and focus on brain health. This clean, technical logo was designed to convey both professionalism and the clinic’s commitment to using the latest in mental health treatments. Supporting materials included brochures, patient information sheets, front shop signage with a frosted window decal, and a responsive Squarespace website. These elements were crafted to ensure the clinic's services were clearly communicated and accessible to patients both in-person and via telehealth.

The new brand identity successfully positioned Healthy Mind Solutions as an innovative leader in mental health care. The bold, technical design resonated with the clinic’s focus on modern, effective treatments, while the signage and website ensured easy access to information and services. The updated materials enhanced the clinic’s visibility and engagement, helping it establish a strong presence in the community from the outset.