Melbourne Org Field Summer Picnic Branding
The Melbourne Org Field Summer Picnic is an annual social gathering, bringing together families, individuals, and people of all ages in a relaxed, welcoming environment. The event aims to encourage connection and fun, providing a space where people from across the community who may not know one another well can spend time together and connect. The event reaches individuals and families across Victoria.
/ BRAND
/ DIGITAL
The objective was to create a branding system that could be used year after year, maintaining a consistent look and feel while allowing for subtle variations over time. The identity needed to capture the essence of the event: summer, fun, playfulness, inclusion, and togetherness.
Outcome
The Summer Picnic branding captures the fun and inclusive spirit of the event while remaining flexible for future editions. The flower motif, subtle sun icon, and playful checkers pattern reference the picnic setting and reinforce a warm, communal feel. The result is an approachable and recognisable identity that works confidently across both digital and physical platforms, building excitement and engagement around the event.