FRACTION 8
Fraction 8 helps businesses unlock the full potential of their data with tailored data strategies. Through Data Governance Consulting, data is treated as a strategic asset, optimised for long-term success and compliance. Their AI & Analytics Advisory transforms raw data into actionable insights, enabling smarter decisions. By offering fractional CDAO services, Fraction 8 empowers small to medium businesses in Australia and New Zealand to leverage data and AI without the need for a full-time executive.
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Fraction 8 approached us for a brand identity that would reflect their focus on data-driven growth and innovation.
The logo was designed around the number "8," using geometric shapes to symbolise scalability, precision, and endless possibilities. A carefully crafted colour palette was applied to complement the design and enhance the brand’s overall visual impact. The clean, modern aesthetic aligns with Fraction8’s mission of transforming data into strategic assets, and the logo fits seamlessly into both their online and print materials.