XPM Finance
XPM Finance, located in Cheltenham, Victoria, is a mortgage broking company founded in 2023. Their goal is to provide tailored financial solutions and expert advice for individuals and families seeking mortgage services.
With a focus on simplicity and stress-free processes, XPM Finance guides clients through every step of homeownership. The team of experienced mortgage experts works with a wide range of lenders to find the best deals and interest rates.
XPM Finance stands out for its transparency, honesty, and integrity.
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/ DIGITAL
I had the privilege of working on the launch of XPM Finance, helping them establish a strong brand identity from the ground up. This included creating a comprehensive style guide that defined the brand’s visual elements—such as logo usage, colour palette, typography, and imagery style—ensuring a consistent, professional look across all platforms and materials.
To make the brand easily accessible and scalable for the team, I also developed a set of Canva templates. These templates allowed the XPM Finance team to quickly and efficiently create branded content like social media posts, presentations, and marketing materials without sacrificing design quality.
The result was a unified brand identity that gave XPM Finance a solid visual presence in the market from day one. The style guide ensured that all communications were aligned with the brand’s values, while the Canva templates streamlined content creation, making it easier for the team to maintain consistency and efficiency as they grew their business.