Fraction 8
Fraction 8 helps businesses make smarter, faster decisions with data. As a fractional Chief Data & Analytics Officer (CDAO), they provide strategic leadership in analytics without the full-time price tag.
The challenge? Positioning this service in a way that felt sharp, relevant and clearly differentiated in a space often clouded by tech jargon and overpromises.
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We partnered with Fraction 8 to build a brand that could speak directly to ambitious, data-curious businesses across Australia and New Zealand. From naming to brand strategy, visual identity and tone of voice, every touchpoint was designed to feel precise, practical, and quietly confident.
We kept the identity simple, letting the clarity of the offer do the heavy lifting. A refined typographic system, clean grid, and confident palette work together to reflect the measured, intelligent presence of a CDAO available on demand.
The final brand captures the essence of Fraction8: a no-fuss, high-impact partner for data-driven growth.
Smart, lean, and quietly powerful, just like their service.