Loose The Label
Loose redefines everyday essentials through a minimalist lens. With a focus on elevated basics, the brand blends timeless silhouettes with modern ease, clothing that moves effortlessly between day and night.
Driven by the belief that simplicity is a form of sophistication, Loose curates pieces that feel considered, not overworked. Sustainability underpins every decision, from fabric choices to ethical production, proof that style and substance can coexist.
Mahé Design was engaged to design a lookbook and wholesale line sheet that reflected this same sense of clarity and quiet confidence. We paired generous negative space with clean typography and a soft, neutral palette to let the garments speak for themselves.
The final suite feels calm, editorial and polished - designed to support the brand’s growth while staying true to its core values.